The Colors of Success in Graphic Design
Graphic design is an essential part of your business. Why? Graphic design contributes to:
- Brand recognition
- Company unity
Read on to discover how colors in graphic design determine how your customers spend money.
Create an Awesome Color Palette
Before you can focus on any other aspect of your business, your color palette is one of the most important features of a successful design. There are a variety of colors that have different meanings. Did you know popular restaurant chains use yellow and red because these colors affect how much money customers spend? The most frequently used colors are
These colors all have different meanings and different reasons for being used in graphic design.
Black– Black is a daring color that is symbolic of sophistication. Black is a dominant color with high-end, high-quality, expensive items, such as makeup, clothes, and cars.
Blue– Blue is a color that signifies trustworthiness, which is why it is present in many logos for financial institutions. In 2003, a study was conducted and published in the Journal of Business Research that concluded customers were 15 percent more likely to re-visit stores that featured a blue color scheme than those that featured other color schemes, such as orange.
Burgundy– Burgundy is a bold color that if often associated with rich and refined taste, such as red wine. Burgundy often represents luxury items, such as expensive duvet covers. A lot of items are expensive because of the color.
Green– Green is the color of money, and it’s the reason retailers use it. Green is a color that attracts eco-minded customers.
Orange– Orange is a color that represents affordability and fairness, such as fair prices, which is why many discount stores have a solid orange logo or have orange present somewhere in the logo.
Pink– Pink is a calming color. It calms tense muscles and relaxes customers. The more relaxed customers are, the more likely they are to not worry so much about spending money.
Violet– Violet is frequently used in the beauty industry. Purple is a common color of royalty, and because of this, people are more likely to purchase items of this color.
White– White is a color that represents purity, which is why many beauty products, such as anti-aging products, are packaged and bottled in materials that are solid white. White can also be interpreted as an honest color, which is why popular brands, such as Apple, have a variety of white devices, and other basic, simple colors.
When you’re thinking about your branding strategy, consider these colors, their meaning, and how customers react to them. The perfect mix of the right colors can create success for your business. A graphic designer can help you choose colors that stand out to customers in a positive way and help you with the color scheme for your website. You only have one chance to give customers the perfect first impression of your business, so put your best foot forward by hiring a professional to help you achieve your goals.