What is the importance of web design for my business?

Web design is important for the success of your business because an outdated website puts you behind your competition and success at a stand-still. Read on to learn more about the importance of web design and how it benefits your business.

Consistency with Your Brand

Brand consistency is important for making people aware of your business and products and services you offer. Business logos are often printed on letterhead, business cards, and pamphlets, and your website and social media accounts such as, Facebook, Twitter and Google+ should not be any different. The logo, brand colors, and themes you use should all be consistent, and when they are, customers and visitors become familiar with your business, and will be able to recognize your brand in all forms of communication, including online. Customers will associate your brand with the progress of your business, and when your business is successful, customers will trust your brand and the products and services you offer.

Navigation and Usability

Great navigation and usability depends on perfect web design. These two features are the most important for your website. Even if your website has a lot of beneficial information, the information is not useful to readers if they cannot find the information they need. It only takes two to four minutes for a visitor to decide your website does not service their needs. When visitors cannot find what they need within a few seconds, they will leave your website and visit the websites of your competitors. A website that is crowded, unorganized, and confusing will hurt your business because customers will not spend time trying to find what they need. A person’s attention span is very short, and a website that is not conducive to this is guaranteed to hand customers to your competition.

Building Trust

Building trust is easier said than done, but not impossible. Your website represents your business in the online world and is what is used as a first impression of your business. Customer trust is successfully generated by a well-designed and organized website. Your website is much like a customer service representative for your business. If your website is unorganized, it does not help customers find what they need, and becomes the equivalent of a rude customer service rep. Since humans are visual beings, you can put your best foot forward by having the best web design. You can avoid many mishaps and risking business failure by having an awesome, unique web design for your website.

Getting Ahead of the Competition

Even if you still do not believe in the importance of web design, is it valuable to the success of your business, invest in it because your competition is. A basic website design is better than not having one at all. People sometimes confuse a basic website for a poor website. As long as the concept is clear and the website is organized, your business will do well. The problems occur when your web design is not professional. Customers are less likely to trust your website, and will choose another website, which usually belongs to a competitor.

Keep in mind you and your competitors have access to the same information and resources, so you have to “wow” your visitors with an appropriate web design that is organized and consistent. It may be difficult, but never impossible.

Now do you believe in the importance of web design?